The strengths and advantages of exhibitions in comparison with other means of marketing communications make them an indispensable tool for the promotion of goods and services and business development. Despite the emergence of new means of communication, exhibitions continue to be an attractive opportunity to solve business problems, expand the customer base and increase sales, find ways to optimize production processes, increase competitiveness, ensure a positive perception of a brand or company, and increase reputational capital. The geographical position of Minsk allows the dynamic development of exhibition activities. The technical and intellectual potential of the capital invariably attracts the most modern and technologically advanced companies in the world.